The rules we refuse to break — because trust is the only moat a platform like this has.
We start from what people are actively trying to solve, then find products that solve it. Never the reverse.
Every recommendation names its criterion. Best for fridge backup is not best for travel.
Specs come from manufacturer sheets. Prices are verified at the merchant or labeled ESTIMATED. Ratings are shown only when pulled from a real listing.
UNVERIFIED · ESTIMATED · INFERRED · INTERNAL HEURISTIC. If we didn't measure it, we say so.
We don't impersonate customers, invent countdowns, or fabricate social proof. Ever.
Every tracked link is marked. Commissions never raise your price and never buy a recommendation.
Products, categories, and content live or die by measured buyer intent — clicks, conversions, commissions. Minimum sample thresholds before any kill decision.